Affiliates

We invite publishers, streamers and marketing partners to join QWE's affiliate programme as a commercial partnership. Apply to promote our brand across channels and earn recurring commissions on referred activity. The programme is built for content creators and performance marketers who want clear reporting, contract-based payouts and ongoing creative support. Sign-up is straightforward, tracking links are issued on approval and we accept partners operating within permitted UK jurisdictions. Collaboration focuses on measurable campaigns, transparent payments and long-term revenue growth.

Purpose of the affiliate programme

The programme exists to create measurable, compliant partnerships with publishers, streamers and marketing partners. Promote QWE where allowed, refer verified traffic and generate revenue through agreed models. The focus is performance: driving quality registrations and sustained activity. Tracking links and partner reporting let affiliates see which campaigns convert so they can scale effective traffic sources.

Partnership benefits

Commercial advantages

Access flexible commercial models, a partner dashboard and regular statements. Benefits include stable commission pathways, marketing assets and priority invitations to co-marketing initiatives. Support is practical and aimed at keeping campaigns live and compliant with UK regulations.

Commission structure

Model overview

Commissions are performance-based and selectable by partner - revenue share, CPA or hybrid arrangements are available. Payout schedules and attribution rules are defined in the partner agreement. Rates and thresholds are contract items and can be reviewed as volume grows. Anti-abuse safeguards protect both parties and ensure fair calculation of earnings.

Tracking and reporting transparency

Data and reconciliation

Partners receive access to a tracking dashboard with clicks, leads and conversions visible in near real-time. Downloadable reports and monthly statements support reconciliation. Discrepancies follow a clear dispute route and attribution rules are documented so partners can optimise campaigns without ambiguity.

Marketing support and tools

Creative and technical assets

Creative kits include banners, native assets and social-ready formats. Landing pages and tracking links are supplied for immediate deployment. Technical guidance for integration and tag setup is available, alongside seasonal creative refreshes. Co-branded campaigns can be arranged for high-performing partners.

Long-term cooperation and partner relationships

Account management

We prioritise steady, long-term partnerships with routine performance reviews and simple escalation paths. Active partners gain priority access to new campaigns and reporting windows. Communication is direct, KPIs are agreed in advance and contract renewals reflect mutual growth and compliance with UK rules.